I thought reinventing myself was a grind. And it is.

but I found joy in the chaos + sneak peek into 2025 Work Unseen

When I started refining my focus in 2024, I had one golden rule:

1. I wouldn’t rush the process

Fast forward to now: I'm closer to my vision than ever, with a clearer direction and a renewed sense of purpose. It's been a slow burn, but I’m finally seeing the pieces fall into place.

⏺ 2024: A Year of Change, Chaos, and Growth

Personal Milestones

1. Sold Lex after years of building and scaling—it’s bittersweet, leaving me reflective and reeling.

2. Took up skiing again after a 30-year hiatus—a reminder that it's never too late to restart. Wear a helmet.

3. Saved my parents from a hurricane, welcomed them into my home, navigated health challenges together.

   

   John Dominis/Life Picture Collection/Shutterstock

Professional Milestones

1. Sold Lex —technically a milestone, though I made $0. It taught me what it means to let go.

2. Dabbled in consulting and fractional work—with Headstream and explored building a niche with Sweta.

3. Found inspiration on Substack—it’s become a lifeline as I chart a new path. Met Anna, Matilda, Caitlin (new sub friends)

4. Departed Instagram after a decade of Herstory.

5. Launched: 30 days to launch your side project, or your next company

2024 was my purgatory year.
A year of waiting, uncertainty, and tension.

• Selling Lex left me feeling lost, empty, and unmoored. It had consumed so much of my energy, straining relationships and holding me in limbo.

• Family focus became central as my partner spent months abroad with family, and I stepped up for mine. It was grounding, but also overwhelming.

• Lessons? I freeze when asked this. Maybe that’s the lesson—life isn’t neat or moralistic. I’m learning to observe and take notes rather than force meaning.

• Startup Jargon Detox: I’m unlearning the LinkedIn brain rot and GPT-generated motivations, trying to reconnect with my artist side.

I need new devotion, new obsession, something to ground me again. In the meantime, I’m embracing the chaos—setting rules, breaking them, finding freedom in the wild.

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▶️ 2025: The Year of PUSH, PLAY, DO THINGS

Refined focus for Work Unseen:

• A space for late bloomers and unconventional thinkers—the xennials, GenXers, and elder millennials navigating mid-life and mid-career reinvention.

• Experiments you can try with me as I fumble through the middle.

• Interviews with late bloomers and odd thinkers who’ve charted their own paths.

• Creative adventures: A mix of art, writing, action, and experimentation.

I want to weave all my experiences into something cohesive—a messy, imperfect magnum opus.

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Message for Readers

Keep pushing. Work happens in layers, often unseen.

Take your time. Progress isn’t linear.

Engage. Share your ideas and challenges—Work Unseen thrives on the push and pull of our collective energy.

Let’s de-Zoom. Put down the phones, and focus on what’s real and raw.

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Core Themes for 2025

• PUSH: Push past fear, stagnation, and doubt.

• PLAY: Experiment, explore, and create without overthinking.

• DO THINGS: Take bold action, no matter how small.

Together, we’ll fumble, figure things out, and keep moving forward.

Your Turn: Looking back on your own 2024, what was your biggest milestone, or unexpected moment of growth? How are you planning to push, play, or do things differently in 2025?

Drop it below. I’ll share my comments in the new year!

P.S. If this post resonated with you, I’d be so grateful if you shared it with a friend or follower who might enjoy Work Unseen. It’s a space for late bloomers, unconventional thinkers, and anyone navigating change and reinvention. Let’s grow this community together—your recommendation means the world!